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Reflecting on 2023: A Year of Elevation
Issue 16: Under the Baobab
Dec 18, 2023
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Myriam Sidibe
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Reflecting on 2023: A Year of Elevation
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December 2022
2022: A Year of Consolidation
Issue 15: Under the Baobab
Dec 20, 2022
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Myriam Sidibe
1
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2022: A Year of Consolidation
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August 2022
Overcoming Coronavirus Requires All Hands on Deck - Including Marketers
Issue 14: Under the Baobab
Aug 16, 2022
•
Myriam Sidibe
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Overcoming Coronavirus Requires All Hands on Deck - Including Marketers
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June 2022
Brand Purpose is Much More Than Positioning
Issue 13: Under the Baobab
Jun 28, 2022
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Myriam Sidibe
2
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Brand Purpose is Much More Than Positioning
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March 2022
Issue 12: Under the Baobab
How Brands Can Help with the War in Ukraine
Mar 30, 2022
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Myriam Sidibe
2
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Issue 12: Under the Baobab
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Issue 11: Under the Baobab
How Brands Can Help Reduce Inequality
Mar 16, 2022
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Myriam Sidibe
2
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Issue 11: Under the Baobab
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December 2021
Issue 10: Under the Baobab
2021 Wrap-Up: A Year of Many Firsts
Dec 17, 2021
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Myriam Sidibe
4
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Issue 10: Under the Baobab
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Issue 9: Under the Baobab
How Brands Can Join the Fight Against the Climate Crisis
Dec 3, 2021
•
Myriam Sidibe
1
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Issue 9: Under the Baobab
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October 2021
Issue 8: Under the Baobab
Brands Need to Step Up in Changing Behaviours
Oct 29, 2021
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Myriam Sidibe
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Issue 8: Under the Baobab
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Issue 7: Under the Baobab
How “Actionist” Brands Can Mobilise Their Customers
Oct 1, 2021
•
Myriam Sidibe
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Issue 7: Under the Baobab
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September 2021
Issue 6: Under the Baobab
Revive Marketing by Embracing a Social Mission
Sep 1, 2021
•
Myriam Sidibe
1
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Issue 6: Under the Baobab
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July 2021
Issue 5: Under the Baobab
Can Beer Brands Make People Drink More Responsibly?
Jul 28, 2021
•
Myriam Sidibe
2
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Issue 5: Under the Baobab
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