Archive - Under the Baobab

Reflecting on 2023: A Year of Elevation

Issue 16: Under the Baobab

Dec 18, 2023 •

December 2022

2022: A Year of Consolidation

Issue 15: Under the Baobab

Dec 20, 2022 •

August 2022

Overcoming Coronavirus Requires All Hands on Deck - Including Marketers

Issue 14: Under the Baobab

Aug 16, 2022 •

June 2022

Brand Purpose is Much More Than Positioning

Issue 13: Under the Baobab

Jun 28, 2022 •

March 2022

Issue 12: Under the Baobab

How Brands Can Help with the War in Ukraine

Mar 30, 2022 •

Issue 11: Under the Baobab

How Brands Can Help Reduce Inequality

Mar 16, 2022 •

December 2021

Issue 10: Under the Baobab

2021 Wrap-Up: A Year of Many Firsts

Dec 17, 2021 •

Issue 9: Under the Baobab

How Brands Can Join the Fight Against the Climate Crisis

Dec 3, 2021 •

October 2021

Issue 8: Under the Baobab

Brands Need to Step Up in Changing Behaviours

Oct 29, 2021 •

Issue 7: Under the Baobab

How “Actionist” Brands Can Mobilise Their Customers

Oct 1, 2021 •

September 2021

Issue 6: Under the Baobab

Revive Marketing by Embracing a Social Mission

Sep 1, 2021 •

July 2021

Issue 5: Under the Baobab

Can Beer Brands Make People Drink More Responsibly?

Jul 28, 2021 •

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