Welcome!

First, an introduction to Brands on a Mission:

We are a small team, led by Myriam Sidibe, operating within a large global network. Together we are driving a movement to catalyse and generate an additional US$1 billion investment in sustainable business models that address health and well-being, contributing to achievement of the Sustainable Development Goals by 2030. Using Brand on a Mission’s Purpose Tree framework [read more about the Purpose Tree in our latest HBR article], we drive action across three core axes: 

• INSPIRE corporations and individuals that it is possible to merge business and public health goals, and deliver real social impact

• CATALYSE change through key public health issues and business models that will contribute to solving them

• SHARE knowledge, skills and capabilities

What’s in a name?

Our Purpose Tree is based on the baobab tree, a tree that grows in Africa and stays alive for over 1000 years. Known as the ‘tree of life’, these majestic trees provide shelter, clothing, food and water for the animal and human inhabitants of the African savannah. And in the shelter of the baobab conversation happens and decisions are taken. In turn, our aim is that our publication - ‘Under the Baobab’ - will help to stimulate discussion with the people around you, sharing information, inspiring ideas and helping to catalyse action.

The Under the Baobab newsletter will be sent to all Brand on a Mission followers free of charge monthly.